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GSK Selects Veeva as CRM Partner

Multichannel CRM provides insight and tailored interactions for customer engagement

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By: Kristin Brooks

Managing Editor, Contract Pharma

GlaxoSmithKline (GSK) has selected Veeva Systems, Inc. as a multichannel CRM partner. Veeva CRM delivers customer insight and tailored interactions for customer engagement across all touchpoints including, in-person, email, web, and phone.
 
“GSK is committed to providing healthcare professionals relevant product and disease area information, when, where, and how they need it,” said Simon Dingemans, chief financial officer at GSK. “We are pleased to partner with Veeva to help fulfill our multichannel vision.”
 
“Veeva is honored to be GSK’s multichannel CRM partner,” said Peter Gassner, founder and chief executive officer of Veeva Systems. “We are committed to their success and look forward to the opportunity to support GSK’s efforts to deliver timely, accurate information to customers, anytime, anywhere.”

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